Abacoa & Alton Neighbors - January 2022

26 Abacoa &Alton N E I G H B O R S | J a n u a r y 2 0 2 2 Why is a Generator A NECESSITY VS. A LUXURY? And What to look for “before” the lights go out By Joe Grushkin As an entrepreneur for almost 40 years, Joe Grushkin has been had a lifetime of business experiences…. Ranging from direct sales and management with Vector Marketing / Cutco Cutlery, to franchise ownership, business coaching and owning a Digital Marketing Agency, which he sold to his daughter and Son-in-law in 2020. After a year of “retirement”, boredom set in and his passion for human engagement connected him with Energized Electric, the #1 Generac Generator Dealer in Florida. As the Director of Sales, Grushkin is responsible for educating local consumers on the benefits of Generator ownership throughout Palm Beach County, and was recently interviewed, where he shared the 5 most important things to look for in a home generator. Grushkin said, “a stand by generator is becoming more of a necessity vs. a luxury in South Florida, providing power and “Peace of Mind” to any size home or business and adding value to the home on resale”. Here are 5 Key take-a-ways from that conversation. You aren’t just buying a “generator”… you are partnering with the company that is installing and servicing it into the future. When considering investing in a Standby Generator, “how things start, is how the finish”. Consider the little things… how long did the company take to book an appointment with you? Was the salesperson on time? Was the quote provided immediately or did it take days to receive? Are they a small firm, who will outsource much of the work, or will everything be done by once company? All of this, and more, will send a message of who the company is and how they will engage with you, once they have your deposit. Finding the one you “know, like and trust”, who can deliver your generator in a reasonable amount of time, is the key to a successful, long- term relationship. Going with a “Name Brand” will provide Convenience, Quality and Reliability = Peace of Mind A Generac Generator is top of the line…and has become synonymous with the product category, like Xerox or Kleenex, the product and the Brand are one in the same. Even though, there are many brands to choose from (Kohler, Brigs & Stratton and others), Generac sells 85% of the Generators sold in the USA today. Generac provides the homeowner with the most benefits, power, conveniences, and value; like automated self-testing with WIFI remote monitoring & rebooting, the best-in-class technologies, low fuel consumption and non-rusting casings. All of which result in greater long-term value and Peace of Mind for the homeowner. Regardless, if you have natural gas or need a propane tank installed, a Generac generator can accommodate your needs. Look for Value vs. Lowest Price While price is always a factor, the lowest price might not be the best “value”… For instance, having a 10-year extended COMMUNITY CORNER